Introduction
Activation is the first point at which your customer interacts with your company’s products and services, so it’s vital that you give them a positive experience. These tips will help you optimize the activation process and increase lead generation.
Activation Sales: What is it?
Activation Sales is a process that helps you generate more leads and sales. It’s converting people interested in your product or service into paying customers.
In short, Activation Sales happen after someone gets an introduction to something they’d like to buy before they make a purchase. In other words: it’s the part where you convince potential buyers to move forward with their purchase decision.
Activate your leads and get customers
The activation process is the most critical step in your customer lifecycle. It’s the only place where you can upsell your product, cross-sell other products, and ensure that you’re doing everything possible to get people to buy again.
At this stage, getting as much information from your leads as possible is essential. The more information you have about each lead, the better prepared you’ll be when they become customers—and it will help you figure out what else might interest them so that they’ll return. Once someone has activated their account, don’t let them go. Use this opportunity to upsell or cross-sell products and services relevant to those who have already bought. This is an easy way for businesses with solid repeat purchase patterns or subscription-based companies alike.
Use your activation process to identify the leads with the most potential.
The activation process is the first step in your sales funnel. After all, it doesn’t matter how well you can close deals if you need to know what to sell. And because it comes first, it allows you to identify leads with the most potential for conversion.
The best way to achieve this is by building an activation process that helps you identify which customers will most likely buy from you in the future. This is done by asking questions based on their current status and goals as they move through the sales process (and beyond).
Generate more leads through upselling and cross-selling.
Upselling and cross-selling are two strategies that can help you increase your sales. Upselling is when you offer a customer a more expensive product or service while cross-selling is when you offer them a related product or service. Both main goals are to increase your average order value (AOV).
These techniques require some finesse because the last thing you want to do is alienate your potential customers by pressuring them into buying something they don’t want or need at this stage in their journey.
Create a compelling landing page to sell your product or service.
This is where you will convert your visitors into leads by offering them a product or service relevant to their stage. A compelling landing page will have all of the following elements:
- It should be mobile-optimized to look great on every screen size, including smartphones and tablets.
- A call-to-action button that tells visitors what action you want them to take (sign up for a webinar, download an eBook, etc.) and links directly to the next step in your sales funnel.
- A clear headline explains what problem you are solving for them and why it matters. This could also be called an elevator pitch.
Creating an effective activation process is the best way to boost your sales.
Before you build your activation process, defining the problem is essential. An effective activation process is the best way to boost your sales and increase customer lifetime value. But if you need to know what problems your customers face, how will you know what solutions they need?
Conclusion
The activation process is one of the most crucial steps in your sales funnel, and it’s one that many companies neglect. But by using these tips and strategies, you can quickly increase your conversion rate with an effective activation process. And best of all? It will cost less than you think.
