Are you feeling a little lost and confused by the rapid rise of AI and you don’t quite know how your online marketing efforts will be impacted? Are you struggling to see the point in writing content for your audience when there are people out there ‘auto-generating’ thousands of articles online using AI tools like ChatGPT?
How can you compete with that? Is it even possible? Read on and we’ll tell you everything you need to know about outshining the artless opportunists.
Google hasn’t changed their algorithms and still values white-hat SEO
If you are worried about a competitor over-taking you because they are generating and posting thousands of AI auto-generated articles, you have nothing to worry about.
The fact is, Google’s algorithms haven’t changed overnight and they still value quality, human-written content and white-hat SEO strategies.
When a business comes out of nowhere and starts posting thousands of articles, they aren’t going to be rewarded with instant visibility. It is unnatural and Google will recognise this.
Not only that, but one has to ask: how can you possibly quality check so many articles? And how can you be certain that everything is entirely factual and on point without checking every detail?
AI auto-generated articles are impressive, but they’re not that impressive yet – and there’s an awful lot of prompting, planning, and editing involved with getting them right.
As such, you can rest assured that all of these ‘marketers’ who are churning out thousands and thousands of articles with very little input at all will not be rewarded with online domination.
Instead, focus on writing quality guest blogs and social media posts that bring genuine value to your audience – as opposed to throwing thousands of auto-generated articles to the wind and hoping for the best.
AI generated content reads like AI generated content
While the quality of content that AI is pumping out right now is indeed very impressive (particularly to those with very little experience in reading or writing), the content is all very ‘samey’. It lacks the emotion, passion, and enthusiasm that a human writer can bring to a piece.
That’s not to say that you should avoid using AI content altogether; however, you must have talented human writers on board to edit and improve where necessary. Otherwise, you’re going to blend into the background with all of the other businesses who are scrambling to cut corners and garner attention with little planning or effort.
You can pose as an expert but that doesn’t make it so
Another important consideration is the fact that many of these opportunists who are desperately trying to create as much ‘authoritative’ content as possible overnight, are not authoritative.
So, even if they do start signing up customers, the chance of them being able to deliver a superior level of quality (and retain customers) is slim. Anyone can pose as an expert – but that doesn’t make it so.
In other words, as long as you keep doing what you are doing: creating high-quality, industry-expert, well-researched, human-written content, then standing out from the crowd will be easy! That way, when you do get customers to sign up, you can live up to / exceed expectations by delivering a level of quality that they deserve.
Let’s look at it this way…why don’t you choose from the following two options:
- An SEO agency with hundreds of 5* reviews on Google and a score of awesome case studies from successful clients.
- An SEO agency with very little in the way of social proof, but thousands and thousands of “expertly written” articles.
Still worried about the overnight experts? You are the authority.
Final thoughts: Quality over quantit
You’ve heard it a million times before and you know it to be true: quality over quantity. Yes, Google does reward websites that have a large repertoire of content associated with their business, however, only if that content is actually good.
Let the other businesses post thousands of average, auto-generated, ‘beige’ articles – because it won’t make all that much of a difference.
Instead, focus on the content that YOU are creating and only compare yourself to others when looking for gaps to fill.
Cut the fat and stick to premium quality content with flavour and emotion. That’s the key to cutting through the noise – and boy is it noisy out there!
